Jonn Langan

Creative Director, Leader in Performance Design, Innovation, Brand Building and Empathetic Leadership

Phone:

+49 (0)172 1435337

Email:

jonnlangan@hotmail.com

Address:

EU: 1a Löhergasse, 65510 Idstein, Germany

UK: 103 Deerlands Road, Wingerworth, S42 6UZ

A Bit About Me

With over 25 years design and development experience in the outdoor and performance sports apparel industries, I have built a deep and thorough knowledge of what is needed to be successful.

Across brand strategy, product creation and collection development, I have consistently built an adaptive and yet robust set of abilities, to enable the successful development of products for the right market and situation, and within strategic budgets.

Through careful planning and analysis I have consistently delivered on both long term strategic initiatives, as well as on impactful key market disruption projects, all whilst successfully leading and managing various teams.

Communication is power and I truly believe that an idea cannot come to fruition if it is not properly cared for throughout the process. Therefore I build and develop creative timelines and processes that take time to offer space and clarity for everyone involved, whilst maintaining a strong focus and direction.

Work History

Download CV

June 2021 - Present

May 2020 - June 2021

December 2017 - May 2020

October 2009 - December 2017

September 2006 - August 2009

June 2005 - May 2006

September 2003 - June 2005

June 2002 - April 2003

May 2001 - June 2002

March 2000 - May 2001

October 1998 - March 2000

Jack Wolfskin - Senior Designer | Outdoor Technical

Creative lead on performance categories (Discovery | Ski Touring | Light Hiking | Trekking | Bikepacking)
Outdoor Technical team lead w/ direct designer reports
Creation and communication of brand handwriting across category through both visual and technical detailing
Colour theory & application across all areas
Key cross team communication to align brand concepts across all product departments (Apparel-Footwear-Equipment-Accessories).

Key Highlights:

Texapore x Schoeller design lead (Inc. ISPO award winning Discovery Jacket SS23)
Ski Touring collection concept relaunch design lead (Inc. ISPO award winning Alpspitze Air AW24)

Jonn Langan Studio - Creative Director | Apparel Designer

Creative lead on projects, with focus on brand ideation & creation
Brand strategy and creative direction
Collection management with brand values at the centre and performance and manufacturing process aligned with expected margin and profits
Driving Brand DNA through all aspects of a collections from styling and materials to components and marketing.

Key Highlights:

Sseams magazine and agency collaboration
Dryad brand ID w/ trail running collection creation
Nordic Outdoor brand ID creation
Lecturer @ Sheffield Hallam University focusing on Performance Sportswear

Rab - Creative Lead

Creative lead on all performance categories
7 direct designer reports
Day to day department decision making
Creation and communication of brand handwriting across category through both visual and technical detailing
Build varying strategies to better future proof brand aspirations
Communication lead for manufacturing and trim to ensure clear and precise development strategy
Key cross team communication with technical department, management, sales and marketing to align strategies.

Key Highlights:

Khroma ski touring concept
Skyline mountain trail running concept
Gore-Tex 3L & Paclite+ concept and factory onboarding

Kitchen Design & Jonn Langan Studio - Creative Director | Apparel Designer

Creative lead on projects, with focus on brand ideation & creation
Brand strategy and creative direction
Collection management with brand values at the centre and performance and manufacturing process aligned with expected margin and profits
Driving Brand DNA through all aspects of a collections from styling and materials to components and marketing.

Key Highlights:

Asics 5 year global running project creative direction & design lead (2012 - 2017)
Asics London 2012 & Rio 2016 Olympic collections
Asics South Africa & Australia rugby collections including RWC15 kits (2014 - 2016)
Oxbow & Billabong Snow collections
Skunkfunk "K" Line collection

Skis Rossignol - Senior Designer

Technical apparel design and development
Market research with trend analysis
Cross team briefing & communication
Factory liaisons & prototype meetings
Presentation packages throughout process.

Key Highlights:

1907 premium heritage ski collection
All-Mountain innovation ski collection
Seven Artistic Sins (SAS) hardgoods collaboration freestyle ski collection
Nordic ski collection redevelopment

Goldwax | Designdock - Brand Creation | Senior Designer

Set up of brand values, ID and graphic identity for new Goldwax brand concept
Market research with trend analysis
Liaison with factories for research and development of collection
Product line management
Material concept development
Apparel & graphic design & development

Bench - Senior Designer

Apparel design and development on all categories
Market research with trend analysis
Cross team briefing & communication
Factory liaisons & prototype meetings
Presentation packages throughout process.

Key Highlights:

Increased sales turnover from £3.2 million to £7.4 million in one fiscal year (2003-04) based on new collection concepts
Successful re-structuring of collection and subsequent expansion of brand reach into new markets