Coming out of the "Seven Artisitc Sins" initiative, this collection is concise and focued, where the apparel design concept is matched to each individual artwork.

Artwork was incorporated into the ski hardgoods, as well as adpated for the apparel to offer a head to toe look for each rider.

During the 2 seasons (2009 - 2010) artists included: Steve Caballero, Andy Howell, Caia Koopman, Mr. Jago, Andrew Pommier, Squindo & Will Barras