Asics Run Collections
Over 6 years (2012 - 2018) and through 11 seasons the Asics Run Collections evolved from pure performance driven road running, through to multi facetted and diverse run specific categories.
These categories ranged from the premium "Meta" pack, the Reflective "Liteshow" Pack, the breathability "Cool" Pack, the high winter "Below-Zero" pack & the graphic "Icon" Pack. The challenge is always to evolve through technology, but iterate on the Asics brand DNA and styling concepts.
Asics FuzeX Run Collections
As Asics evolved and expanded their market share globally, there became a need to evolve the stories they told throughout their clothing.
So in 2016 the loosely termed Fuze-X collection was born. Blending technical materials with modern cuts and silhouettes, blended together with a new more lifestyle approach to colour and graphics.
Running over 2+ years the collection has more of a style orientated edge, so naturally evolved and changed every season to reflect the new and diverse trends coming into the running market.
Asics Trail Run Collections
First created in 2013 and refined season on season over 4 years the Asics Trail collection was designed to bring fun and accessibility to the trail running market.
Using appropriate technologies to perform & protect whilst offer premium functionality and features, the collection ambitiously aimed to drive a fresh approach into the trail running community.
Asics Rugby Collections
Over 4 years (2014 - 2018) and including the Rugby World Cup 2015 Asics looked to other sports for growth. This came in the form of international rugby union federations of South African Springboks & Australian Wallabies.
The collections included on and off field apparel and the approach was to use the knowledge and expertise of the Asics R&D to create faster, lighter & bolder equipment for these world class athletes.