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Asics Run Collections

Over 6 years (2012 - 2018) and through 11 seasons the Asics Run Collections evolved from pure performance driven road running, through to multi facetted and diverse run specific categories.

 

These categories ranged from the premium "Meta" pack, the Reflective "Liteshow" Pack, the breathability "Cool" Pack, the high winter "Below-Zero" pack & the graphic "Icon" Pack. The challenge is always to evolve through technology, but iterate on the Asics brand DNA and styling concepts.

Asics Run

Asics Run

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Asics FuzeX Run Collections

As Asics evolved and expanded their market share globally, there became a need to evolve the stories they told throughout their clothing.